Search Engine Optimization

What is SEO?

Paschim Punropara, West Bengal

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. Search Engine Optimization or SEO is one of the important presence in web marketing which concentrates on improving the appearance of a website in the internet search results users will find in major common search engines including Google, Bing, and Yahoo!

Search engines use different "spiders" or "crawlers" to visit your website and determine what your website and business are about. This directly influences how visitors may find your website when performing searches online.

Web Application Development
To understand the true meaning of SEO, let's break that definition down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

What are SEO tools?

  • Ahrefs
  • Google Search Console
  • SEMRush
  • KWFinder
  • Moz Pro
  • Ubersuggest: Keyword Tracking
  • Answer The Public

How does SEO work?

The first basic truth we all need to know, SEO is that search engines are not humans. So the differences between how humans and search engines view web pages aren't the same, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because, search engines perform several activities in order to deliver search results - crawling, indexing, processing, calculating relevancy, and retrieving SEO aims to influence your website's positioning for relevant keywords through on-page optimization and off-page optimization strategies. Through these strategies your website will increase in the rankings for keywords important to your business.

How can SEO affect my company?

As internet is now under everyone's reach, many buyers are starting to use the Internet as a main source of information when searching for products and services they are interested in. Search engine optimization focuses on putting your business out there in front of those who are actively searching for what you have to offer. While having a website can provide potential buyers and customers with important information about your company, a website is nearly useless for marketing if visitors are not being driven to it. Through search engine optimization a wider audience of web users can be driven to your website giving you the opportunity to convert more visitors into buyers leading to greater revenues.

Technical Preparation

We spend time, analyzing the platform of your website in order to understand the technical aspects and limitations involved in the project. Time is spent looking at how accessible a website is from a crawler's perspective to identity key elements that may prevent a crawler from properly doing its job. Various statistical tools are used to measure visitor impact, loading times, and overall performance of the website through metrics found to be important to the success of SEO. We then provide an analysis covering a large number of aspects ranging from broken links to appropriate error messages and error codes being handled.

On Page Optimization

Most of the SEO work involves handling on-page elements which often relate to whether the content is being properly indexed, keywords are being read by the crawler, and whether H1 and H2 tags are being used in the most effective manner to allow Google and other major search engines to understand and rank the website effectively. Further analysis is provided on the current link structure and content keyword density alongside steps to improve upon both metrics. Tests are also performed to identify the potential for duplicate content in order to make the necessary changes required to properly ensure a high content integrity.

Off Page Optimization

In order to improve the performance of your website in terms of placement within search rankings it becomes important to also build a number of off-page elements which major search engines use to determine the relevance and importance of pages on the Internet. Many of these strategies include submitting your website across various directories, social bookmarking communities, and other online resources. Link building is performed to obtain relevant and influential links to your website. Press releases are created with relevant content in order to improve the relevance and traffic to your website from other sources. Many search engines see this as a critical component in determining the relevance and importance of a website.

Submission Reports

We will provide reports offering customers with detailed information about the progress of their SEO project. This will include reports of how your website is performing in major search engines, for specific search phrases, and the progress of various link building and directory submission efforts. A complete analysis for performance is provided to ensure you understand the progress of your SEO project every step of the way.